1. Information We Collect
From Homeowners:
- Contact information (name, email, phone, address)
- Project details (service type, description, budget, timeframe)
- Property information (location, insurance claim status)
- Website usage data (IP address, browser type, pages visited)
From Contractors:
- Business information (company name, license number, services offered)
- Contact details (name, email, phone, address)
- Coverage areas and pricing preferences
- Payment information (processed securely via Stripe)
- SMS opt-in consent and mobile phone number
- Account activity and lead purchase history
2. How We Use Your Information
SMS Marketing Communications:
For Contractors who opt in to SMS notifications, we use your mobile phone number to send:
- Lead alerts: Notifications when new leads match your service area and preferences
- Business updates: Important account notifications, pricing changes, and service announcements
- Marketing messages: Promotional offers and opportunities to grow your business
Message frequency: Varies based on lead volume in your area (0-20 messages/month). You can opt out at any time by replying STOP to any message.
Other Uses:
- Connect homeowners with qualified contractors
- Process payments and manage billing
- Send email notifications about new leads and account updates
- Improve our service quality and user experience
- Comply with legal obligations
- Prevent fraud and ensure platform security
3. Information Sharing
We share information only as follows:
Homeowner Leads:
Homeowner contact information and project details are shared with contractors who:
- Service the homeowner's geographic area
- Offer the requested service type
- Have purchased the lead
Third-Party Service Providers:
- Stripe: Payment processing (PCI-DSS compliant)
- Resend: Email delivery service
- Twilio: SMS messaging service (for contractors who opt in)
- Hosting providers: Secure data storage
Mobile Information Protection:
We will NOT share, sell, or rent your mobile phone number or SMS opt-in information to third parties or affiliates for marketing or promotional purposes. We may share mobile information only with service providers and subcontractors (such as Twilio) solely to help deliver our SMS notification services. These providers are contractually obligated to use your information only as necessary to perform their services and are prohibited from using it for any other purpose.
We do NOT sell, rent, or trade your personal information to third parties for their marketing purposes.
4. SMS Opt-In and Opt-Out
Contractors - SMS Marketing:
- SMS notifications are optional for contractors
- You must explicitly check the opt-in box during registration to receive SMS
- Consent is for marketing messages about leads and business opportunities
- Opt-out anytime: Reply STOP to any message to unsubscribe immediately
- Help: Reply HELP for assistance or email info@getfloridaroof.com
- Message and data rates may apply per your mobile carrier's plan
5. Data Security
We protect your information using:
- SSL/HTTPS encryption for all data transmission
- Secure, encrypted database storage
- Regular security audits and updates
- Access controls and authentication (passwords hashed with bcrypt)
- PCI-DSS compliant payment processing via Stripe
6. Data Retention
We retain your information:
- Contractor accounts: While your account is active plus 7 years for tax/legal compliance
- Lead data: Indefinitely for business analytics, unless you request deletion
- SMS opt-in records: Maintained for compliance purposes even after opt-out
- Payment records: 7 years per financial regulations
7. Your Privacy Rights
You have the right to:
- Access: Request a copy of your personal data
- Correction: Update inaccurate or incomplete information
- Deletion: Request deletion of your data (subject to legal retention requirements)
- Opt-out: Unsubscribe from marketing emails and SMS at any time
- Data portability: Receive your data in a machine-readable format
To exercise these rights, contact us at info@getfloridaroof.com
8. Cookies and Tracking
We use cookies and similar technologies to:
- Remember your preferences and login session
- Analyze website traffic and user behavior
- Track marketing campaign performance (UTM parameters)
- Prevent fraud and improve security
You can control cookies through your browser settings, though some features may not work if cookies are disabled.
9. Children's Privacy
Our service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by email or through a prominent notice on our website. Your continued use after changes constitutes acceptance of the updated policy.
11. California Privacy Rights (CCPA)
California residents have additional rights under the California Consumer Privacy Act:
- Right to know what personal information is collected and how it's used
- Right to delete personal information
- Right to opt-out of the "sale" of personal information (we do not sell your data)
- Right to non-discrimination for exercising your privacy rights
12. Contact Us
For privacy-related questions or requests, contact us at:
- Email: info@getfloridaroof.com
- Subject line: "Privacy Request"
- Website: https://getfloridaroof.com
We will respond to privacy requests within 30 days.
Last Updated: December 23, 2025